Data duplication is a profit killer. For Incentivesmart, a provider of employee engagement and customer loyalty software, this issue grew into an operational crisis. As the business scaled its outbound efforts, integrations like Lusha and imports began flooding their HubSpot with records. Because no strict guardrails were in place, variations in domains and formats triggered a devastating chain reaction. The biggest bottleneck rested in a common cross-regional domain mismatch: a company would be created using a .com corporate web domain,…
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