Incentivesmart was investing roughly £12,000 annually into a Multi-Hub HubSpot architecture comprising Marketing Pro, Sales Pro, Service Pro, and Core CRM. When CXChronicles came on board as their strategic consultant, an operational audit revealed that the organization was utilizing only a low double-digit percentage of the platform’s capabilities. Instead of functioning as a single source of truth, the system was fragmented. Operational activity moved in isolated department silos without a centralized data governance structure or a clear marketing directive. The…
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