Hey CX Nation,
In this week's episode of The CXChronicles Podcast #167 we welcomed Chuck Frydenborg, CEO at MarketMuse.
MarketMuse uses AI to accelerate content planning, creation and optimization. The MarketMuse platform identifies content quality issues on your site and builds blueprints that show you exactly how to write to cover a topic comprehensively.
Publishers, content creators and e-commerce managers use MarketMuse to realize improvements in search performance.
This is yet another potential tool that customer focused business leaders can add to their arsenal to create world-class customer experiences in their growing business.
People often forget that brand new customers start the very beginning of their customer experience with a company or brand by engaging with their content. White-papers, case studies, blogs, industry reports and podcasts are becoming the new normal for modern marketing efforts to get new people into your sales funnel or customer journey.
In this episode Chuck and Adrian chat through how he has tackled The Four CX Pillars: Team, Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for the team at MarketMuse as they've grown their customer portfolio & revenues.
**Episode #167 Highlight Reel:**
1. Why we are going to see more CX/CS leaders joining the C-Suite in the future
2. How your content often kicks off your entire customer experience with new customers
3. Improving the way that your company proves your time to value (TTV)
4. Ensuring your company has the right customer focused leader setting you up for success
5. Why communications & expectations setting is paramount for every leadership team
Huge thanks to Chuck for coming on The CXChronicles Podcast and featuring his team's work and efforts in pushing the customer experience and content optimization space into the future.
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And be sure to grab a copy of our book “The Four CX Pillars To Grow Your Business Now” on Amazon + check out the CXChronicles Youtube channel with all of our video episodes & customer focused business leader content!
Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!
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