Leveraging Your Customer Data

8 CUSTOMER DATA ANALYSIS  BEST PRACTICES, AND A WINNING SOLUTION FOR CUSTOMER DATA MANAGEMENT By Adrian Brady-Cesana Customer data analysis is all about getting a better understanding of who your customer is at a 1:1 level through data.  By engaging in customer data analysis, your brand is committing to collect and scrutinize large volumes of data to paint a clear picture of each individual customer (their demographics, behaviors, preferences, intentions, etc.) so smarter business decisions can be made.  WHAT CUSTOMER…

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Customer Success Blueprint As Your Business Scales

There are a number of great Customer Success (CS) frameworks available for implementation, which outline the core building blocks that Customer Success teams need. This blueprint, however, is based on a model which, while it is not a major divergence from these approaches, emphasizes the cyclical nature of this framework. You really need to approach Customer Success with the mindset that your work is never done! It doesn’t change when you move into leadership. You need to continue to modify…

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10 Ways To Leverage The Power of Customer Segmentation

CUSTOMER SEGMENTATION: 10 POWERFUL METHODS  UTILIZING CUSTOMER BEHAVIOR DATA By Adrian Brady-Cesana Effective Customer Segmentation is an absolute must and is integral to any enterprise  success today. However, many companies fail to derive the powerful impact of this process because they are still using traditional segmentation approaches, without leveraging the breath of customer data and advanced analytics techniques available today. And that’s because they are not using a modern behavioral segmentation approach. Traditional segmentation focused mainly on who customers are,…

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How You Can Measure Churn, Retention & Revenue To Help Grow Your Business

The concepts of “churn”, “retention” and “revenue” are paramount in any company, and they certainly are ever present in the mind and concern of any customer success team and of the sales departments. That’s because the measure of these factors are foundational evidence as to whether your organization is set up for long term success, and whether your customers are happy with your products and services. In the business of SaaS, churn, retention, and revenue are critical factors in measuring…

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Customer Success vs. Customer Support: WTF is the Difference?

Customer Experience is an overarching commitment within any company, and is the most critical investment to ensure any company’s future success. Customer Experience, however, is based and relies on a number of vital components, strategies, and activities that require working harmoniously in support of each other to achieve the ultimate goal of a successful customer experience. Customer Support and Customer Success are two of the most vital strategies, components, and organizational systems that contribute to the overall Customer Experience.  They…

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6 Ways To Increase Your Customer Life-Time Value

The way that a brand goes about calculating and improving the value of its retained customers can make a big difference in how its repeat clientele impacts its bottom line. WHAT IS CUSTOMER LIFETIME VALUE? (CLV) It simply is the total financial value or worth of a customer to a business over the entire length of their relationship. That is why this Value is at the basis of the classical business concept that retaining a customer is significantly more valuable…

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CX/CS Metrics To Drive Scale & Efficiency

Our new economy, both before and after our Covid-19 global experience, is more than ever based on digital, hyper-connected, and knowledge-sharing flows of transactional and interactional activities and opportunities.  In this new world, emerging customer experience imperatives are ushering a new generation of service metrics that go way beyond the traditional indicators of customer success. In addition, the use of artificial intelligence (AI) to manage customer service programs is helping companies bolster their relationships with all their various stakeholders: customers,…

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CX Metrics Critical For Success

Metrics can define an organization’s culture and operational style. They’re also a key component of how contact center teams are evaluated. But the pandemic has forced individuals and companies to rapidly change how they live and work, and leading organizations are reorienting their customer experience efforts to better meet their customer’s needs. The shift in priorities naturally calls for a realignment on how success is measured. According to a recent survey of enterprise contact center leaders across various industries, these are the…

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Tracking Basic CX Metrics & KPIs

You can’t improve if you don’t measure. In most areas of a business, measuring KPIs is crucial to understanding what’s working and what isn’t. Initiatives come and go based on how well they perform against expectations.   However, customer experience initiatives seem to sometimes escape measurement. It’s not without reason. Sales figures are relatively cut-and-dried while things like customer feedback and satisfaction are highly qualitative. Nonetheless, if your company wants to create a better customer experience, you must designate and track customer experience…

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Pop-up Design Examples For Your Business

For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked. And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. They help you highlight relevant offers, products, or sales, build email lists, and recapture your…

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