Building Your Voice of Customer (VOC) Strategy

In today’s competitive market, businesses need to use every tool at their disposal to stay ahead of the game. One of the best ways to do that is to provide the best customer experience. 

But customer experience is about more than fulfilling promised services or cultivating positive interactions, though both are important. The customer experience is wrapped up in almost every level of the business, including brand perception, marketing interactions, negative feedback management, and even product development. With so many variables, how can you cultivate a winning customer experience effectively and consistently?

Enter the Voice of the Customer process. 

The Voice of the Customer (VoC) helps businesses understand who they are selling to and what they expect. When businesses hone in on their customers’ needs and preferences, they can deliver targeted (and successful) experiences every time. Use the following tips and best practices to better understand what the Voice of the Customer is and how you can implement a successful VoC program.

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