Hey CX Nation,
In this week's episode of The CXChronicles Podcast we celebrate our #200 episode by welcoming Tom Shoemaker, VP of Product Marketing at Propel based in Santa Clara, CA.
Propel helps product companies grow revenue and increase business value. Their product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences.
Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, med-tech and consumer goods industries.
In this episode, Tom and Adrian chat through how the team at Propel has tackled The Four CX Pillars: Team, Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.
**Episode #200 Highlight Reel:**
1. How early roles in engineering & marketing led to path in product marketing leadership
2. Product marketing in a nutshell; G2M, product launch, pricing, content & sales enablement
3. How hunters can teach farmers and farmers can teach hunters by sharing knowledge & best practices regularly
4. How do you ensure that your KPIs/performance metrics align to your company's OKRs & mission?
5. Always remember that your customers pay the bills & dictate future product & service needs
Huge thanks to Tom for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.
Click here to learn more about Tom Shoemaker
Click here to learn more about Propel
If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.
You know what would be even better?
Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!
Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?
Click here to grab a copy of my book “The Four CX Pillars To Grow Your Business Now” available on Amazon or the CXC website.
For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).
Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!