The way buyers evaluate and buy products has fundamentally shifted. For over a decade, organic search growth meant optimizing for Google’s search engine results page (SERP). Today, growth-stage founders, CEOs, and Customer Success executives face a new reality: 60% of Google searches end without a click, and over 900 million weekly active users query AI engines like ChatGPT, Gemini, and Perplexity directly. If a buyer asks ChatGPT, “What is the best customer success platform for a scaling SaaS business?” and…
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